Netflix Seems To be Testing An Even Higher-Priced 'Ultra' Tier

Netflix currently offers three subscription tiers, namely Base, Standard, and Premium, simply the streaming giant now appears to be testing a new and an fifty-fifty expensive subscription tier for its users.

Outset spotted past Italian web log Tutto Android, Netflix is planning to debut a higher-priced ' Ultra' subscription tier for 16.99 euros (approx Rs 1,400). It will elevation-off the current 13.99 euro premium tier while offering the same perks that were previously available in this virtually-expensive tier.

As y'all can see in the new pricing nautical chart attached below, Netflix isn't changing annihilation in other subscription tiers but is essentially trying to hike the price of the Premium tier with the addition of new subscription pack. This test is currently being observed in European countries.

Netflix Seems to Be Testing a New Higher-Priced 'Ultra' Tier

The Ultra subscription tier would offer you all the same perks as their Premium tier, while undercutting some of the features in the latter. The number of concurrent streams in the Premium tier will be halved to 2 (from 4) and HDR streaming support will exist nixed if the Ultra tier becomes official.

In a statement sent to CNET, Netflix spokesperson Smita Saran has confirmed that the company regularly runs new tests and not all subscribers will see the aforementioned. She farther added that, "In this instance, nosotros are testing slightly different price points and features to better understand how consumers value Netflix."

So essentially, it means that Netflix aims to enhance the prices of its subscription tiers for consumers but doesn't want to affect the currently available tiers. The Ultra tier will give the visitor a adventure to ramp upward the toll by cutting downwards the perks for Premium users, who'll need to spend more to relish the same perks.

What do you call back of this Ultra tier? Would you upgrade to this tier if it went official over the next few weeks? Let us know in the comments below.